Comparisons / Mailchimp vs Brevo Independent software comparison
Mailchimp vs Brevo: Contact Tiers or Send-Volume Pricing Mailchimp prices paid plans around stored contacts and plan features. Brevo’s reviewed plans emphasize send volume and multichannel communication.
Facts checked against official sources · 2026-09-24
Quick comparison Option A
Mailchimp Multi-channel marketing for small and growing businesses
Free plan Free includes up to 250 contacts and 500 sends/month
Starting price $13/month for Essentials at the reviewed entry tier
Billing basis Stored contacts and monthly send allowance
Trial 14-day eligible paid-plan trial with payment details required
Best fit SMB marketers wanting a broad campaign, audience and commerce integration toolkit.
Important limitation Stored unsubscribed and non-subscribed contacts count toward the paid contact tier. View Mailchimp profile Option B
Brevo Email and multichannel customer communication priced around sending volume
Free plan Free includes 300 daily email sends and storage for up to 100,000 contacts
Starting price $9/month for Starter
Billing basis Email volume and selected add-ons rather than a simple per-contact tier
Trial NOT VERIFIED
Best fit Teams storing many contacts while controlling email volume and using SMS or WhatsApp alongside email.
Important limitation Free sending is capped at 300 emails per day. View Brevo profile Primary difference
Mailchimp scales through contact tiers and marketing-plan depth; Brevo separates a large contact store from daily or monthly sending capacity.
Key differences Area Mailchimp Brevo Free limit 250 contacts and 500 monthly sends 100,000 stored contacts and 300 daily sends Billing model Plan plus contact tier Sending volume plus selected add-ons Automation Depth increases through Essentials and Standard Unlimited multi-step workflows start on Standard
Feature-by-feature comparison Capability Mailchimp Brevo Email campaigns Email builder, templates and basic reporting are available on Free. Drag-and-drop email campaigns and SMS campaigns are available on Free. Automation Basic automation is free; Essentials supports up to four-step flows and Standard expands journeys. Unlimited multi-step marketing workflows start on Standard. Forms Signup forms are available as part of the audience toolset. Branded forms capture leads and can trigger follow-up messages. Landing pages Landing pages are available on Free with design and reporting tools. Landing-page tooling is part of the reviewed Marketing Platform feature set; plan limits apply. Segmentation Standard expands segmentation and pre-built segments; behavior and commerce data can refine targeting. Advanced segmentation can use demographics, activity, engagement and custom events. Audience and billing model Subscribed, unsubscribed and non-subscribed contacts count; archived, cleaned and deleted contacts do not. The reviewed Free plan stores up to 100,000 contacts while limiting daily sends. Creator tools Content studio, templates, forms and landing pages support general SMB marketing rather than a creator-only workflow. The platform is business and lifecycle-marketing oriented rather than creator-specific. E-commerce tooling Shopify, WooCommerce and other commerce integrations feed purchase behavior into segments and automations. Automation supports purchase journeys and abandoned-cart use cases across channels.
When to consider Mailchimp SMB marketers wanting a broad campaign, audience and commerce integration toolkit.
Commerce-connected segments and a large integration ecosystem are central.
Plan gates and limitations Automation depth, audience count, seats and send multipliers increase by tier; pricing rises with contact count.
Stored unsubscribed and non-subscribed contacts count toward the paid contact tier. The Free plan is limited to 250 contacts, 500 monthly sends and one seat. When to consider Brevo Teams storing many contacts while controlling email volume and using SMS or WhatsApp alongside email.
Send-volume economics and multichannel messaging better match the program.
Plan gates and limitations Starter raises sending capacity; Standard adds unlimited automation workflows and testing-oriented capabilities.
Free sending is capped at 300 emails per day. Automation and landing-page requirements should be checked against the selected paid tier and add-ons. Explore alternatives Continue with SaaSyra’s published alternatives for each product.
Sources and methodology Pricing and product facts were checked on the date shown above. Prices can change and taxes, currencies, promotions and usage-based charges can affect the final cost. “NOT VERIFIED” means the official material reviewed did not establish that detail clearly.